Privacy

This explains what RVA Hat Co. (dailyfedora.com, also called Daily Fedora) collects and why. RVA Hat Co., PO Box 4215, Richmond, VA 23232, runs this site.

When you buy

Checkout is run by Stripe. Stripe collects your card details; we never see or store your full card number. We receive your name, email, shipping address, what you bought, and the amounts charged, and we keep these to ship your order, answer questions, handle returns, and keep tax and business records.

When you join the email list

We store your email address, when you signed up, and which page you signed up on. We use it to send the daily drop and other RVA Hat Co. news. Every email will have an unsubscribe link, or you can email us to be removed. To slow down spam, we also keep a one-way scrambled (hashed) version of your IP address with the signup.

When you browse

We count visits with our own simple analytics. For each page view we record the page, the site that referred you, any campaign tags in the link (like utm_source), your rough device type (phone, tablet or computer), and your country as reported by our host. A random visit ID is kept in your browser's session storage until you close the tab. We don't use advertising cookies and we don't sell your information.

We also use Google Analytics to understand how people use the site, including which pages are visited, how people arrive, and whether they sign up or buy. Google sets its own cookies and receives your IP address; see how Google uses data.

We use Microsoft Clarity to see how people use our pages (clicks, scrolling, and session replays with typed text masked). Clarity sets its own cookies. See the Microsoft privacy statement.

Amazon links

As an Amazon Associate we earn from qualifying purchases. The “Wear it with” outfit on our home page links to Amazon search results. If you click one, Amazon may set its own cookies and knows you came from us; we don’t see what you search for or buy there, only an aggregate commission report.

Who we share it with

• Stripe, to take payments and calculate sales tax.
• Cloudflare, which hosts the site and stores our order and signup records.
• Google, for Google Analytics (site usage statistics).
• Microsoft, for Microsoft Clarity (how pages are used, including session replays).
• The carrier that delivers your order, which gets your name and shipping address.
• Our email provider, once we start sending the email list.
• Amazon, only if you click an Amazon link (it receives our Associates tag, not your details from us).
• Anyone the law requires us to share with.

How long we keep it

Order records are kept as long as we need them for tax and accounting. Email signups are kept until you unsubscribe. Visit analytics are kept only as long as they're useful for understanding how the site is used.

Your choices

Email hello@dailyfedora.com to see, correct, or delete what we have about you, or to unsubscribe. We'll answer within 30 days.

Kids

The site isn't aimed at children under 13 and we don't knowingly collect their information.

Changes

If we change this policy we'll update the date at the top of this page.